Video: Jean Kilbourne on objectification of women in advertising














"Itʼs difficult to be healthy in what I call a ʻtoxic cultural environmentʼ – an environment that
surrounds us with unhealthy images and constantly sacrifices our health and our sense of wellbeing for the sake of profit [...] What does advertising tell us about women? It tells us as it always has that whatʼs most important is how we look. So the first thing the advertisers do is surround us with the image of ideal female beauty. Women learn from a very early age that we must spend enormous amounts of time, energy, and above all money striving to achieve this look, and feeling ashamed and guilty when we fail. And failure is inevitable because the ideal is based on absolute flawlessness." -Jean Kilbourne

(This video is hard to find online, so if these videos get taken off of youtube, that's why! I originally had a version with two 45 minute videos, but they got removed from youtube. I could only find this version with the two language captions, I hope they aren't too distracting. I couldn't not include this documentary, it's so powerful.)